UpCouture

UpCouture, a Fashion Innovation brand, has launched the Up T-shirt which pushes you to adopt a straight and relaxed posture all day long.

The Up T-shirt incorporates a patented system which uses the natural movements of the arms to push the wearer to adopt a straight and relaxed posture. This action-reaction scheme is achieved through a double-8 figure which is anchored on both upper-arms. The system is incorporated in-between layers of organic cotton, into a beautiful T (the Up T-shirt). The Up T-shirt has been designed as a sexy, well-cut, Fashion T that is also great for everyday wear.