UseItBetter Analytics

Capture, Understand and Optimize Customer Experience

UseItBetter is one of the most advanced Customer Experience Analytics (CX) / Customer Experience Management (CEM) platforms on the market. It excels at scientific approach that combines qualitative ('why') and quantitative ('how much') analysis with experimentation at scale. Some of the enterprises that champion sales through online and mobile have decided to use UseItBetter to better understand and optimize their multibillion sales journeys, including insurance companies (Axa), banks (Credit Agricole) or e-commerces (Shop Direct). The last one - Shop Direct - is a shining example how culture of evidence-led experimentation can transform a company with over 100 years of tradition into one of the most innovative and dynamic retail companies on the market.