Vain Pursuits

Vain Pursuits is a website where users can find skincare solutions personalized for their needs.

Vain Pursuits puts the care back into skincare with data-driven personalized formulas. Vain Pursuits is a vertically integrated, natural skincare company. We craft premium skincare made for your needs and preferences - and adjust with you over time, so you never have to suffer trial-and-error product testing again. Our relationship begins with your Vain Profile. Tell us what you know about your skin, and we take it from there. In the last 90 days, we talked to hundreds of women to understand customers, developed a brand that resonates with millennials and beta product and service that generates raving reviews from beauty bloggers and media alike.