Accrumental

Accrumental is a AI Company that increases CLTV for banks while rewarding Customers' Financial Wellnes

Accrumental is a B2B2C business providing big data to the Financial Services Industry. The business has multiple revenue streams with margins exceeding 70%. Accrumental’s innovative financial wellness platform aggregates all of a user’s accounts in one place, granting a level of insight and control that goes beyond normal banking applications. Across all of their financial institutions users will link an average of 9 accounts spanning credit cards, savings, checking, auto loans, student loans, and mortgages. Through our aggregation tool, we receive transactional level data for each of these financial accounts. Our algorithms will utilize this to serve the most relevant information to the financial services firm. This data fundamentally changes the way banks cross sell to their customers, retain their customers, and interact with their customers, allowing for more directed and informed efforts directly driving the bottom line.