AudienceSCAN

AudienceSCAN focusing on digital+media usage, health+lifestyle interests.

AudienceSCAN provides marketing research for audience optimization. Before you can persuade your audience, you need to know your audience. Their national study of more than 14,000 U.S. consumers reveals what’s in the hearts and minds of those most likely to be your best customers. Reach the people who count instead of counting the people you reach. Go beyond old-school methods like ratings and demographics and focus your message on those who are passionate about what you sell and/or intend to buy in the months ahead. Maximize the impact of social media+content marketing by being able to speak to what your customers are truly passionate about. Use them to select the sponsorship or co-marketing opportunities, or to add a spark to your creative advertising. Compare how well your brand is doing to how well it should be doing using consumer purchase intent.