Awl & Sundry

Awl & Sundry's mission is to democratize bespoke luxury by ensuring that custom crafted shoes are within reach for the modern man.

Awl & Sundry is an online only custom shoe brand, that allows members to build their own shoes or buy the most fashionable designs. Our mission is to democratize luxury footwear for the modern man. We are uniquely positioned between the extremes of exclusive bespoke shoes (I.e. Berluti, Edward Green, John Lobb) and careless mass production (I.e. Aldo, Calvin Klein, Kenneth Cole). We achieve this by enabling full personalization on the member side and on-demand hand made construction on the manufacturing side. Our innovative process enables us to offer superior custom quality at a price comparable to off the shelf brands. With more than 2 billion design variations, our members can customize the shape, material, texture and color -- all while viewing in real time thru realistic 3D designs. We've been in market for a year and generated $100K+ revenue. Also, have successfully set up distribution channels such as seasonal retail pop-ups and offline retail partnerships.