Axwave

Delivers single-source audience data in real time through proprietary ACR technology that passively collects personal media exposure.

Axwave Inc. delivers single-source audience data through ATOMI using its proprietary ACR technology that passively collects personal media exposure. This media exposure data is overlapped with a user’s mobile device GPS and financial activity to understand the impact of TV advertising on consumer behavior. This real-time user data offers TV networks, marketers and media planners the opportunity to provide better user experiences while maximizing advertising and programming impact.