• 2008

Company Description

Ayax Systems provides online decision-making tools and analytics to corporations, universities, research and marketing firms.

Ayax Systems provides online decision-making tools and analytics to corporations, universities and research/marketing firms. Ayax Systems created LetSimonDecide.com – a decision-making website to help people think through relevant factors before they make important decisions. The idea for LetSimonDecide.com came from founder Ricardo Solarâ€s personal experience. Solar realized he constantly created long lists of pros and cons and later used Excel spreadsheets with weighted factors to make key decisions about his family, home/personal life and career. Solar decided the world needed a formalized approach, and began researching a scientific method. LetSimonDecide.com was born. Ayax is comprised of a multidisciplinary, multilingual team of marketers, mathematicians, researchers, psychologists and former Fortune 500 executives -- you might call them refugees from the world of traditional thinking.