Baifendian

Baifendian offers a recommendation engine and consumer preference database in China.

Beijing Baifendian Information Technology, Inc. (Baifendian) develops recommendation engines and comprehensive databases in China. The company is specialized in providing integrated optimization solutions for e-commerce websites through in-site traffic conversion and business intelligence analysis. Its services include Baifendian Recommendation Engine (BRE) and Baifendian Analytics Engine (BAE). Baifendian is partnering with more than 300 e-commerce sites and information portals such as Vancl.com, Coo8.com, 58.com, Xiu.com, Redbaby.com.cn, Mbaobao.com, MasaMaso.com, and Tuniu.com. In 2011, Baifendian received $7.2 million in a Series A round of funding led by IDG and Mingly China Growth Fund.