BeautyArmy

Digital and Physical marketing platform for product manufacturers.

BeautyArmy is an online marketing platform for product manufacturers. It distributes products across different consumer groups (A/B test) and provides recommendations about where the company should spend their marketing dollars. Clients include Proctor & Gamble and Unilever. BeautyArmy has been featured on the Today Show, TIME Magazine, and almost every Hearst Media and Conde Nast publication. The online beauty and personal care market is a $6B industry (USA, 2012 total revenues) and is growing at a rate of 35%. The buying process is online for these products is dismal and consumers waste significant time and money buying the wrong products. BeautyArmy expanded its recommendation platform to a full-size e-commerce shop in January of 2014 and saw incredible metrics: - 26% of users who get recommended a product, add that product to their cart - 33% of users who use our service, use it again - 100% month/month growth The recommendation platform was built in-house to be turn key for retailers to use to increase their revenues. The team is comprised of dedicated talent from: MIT, NASA, Pepsi, Estee Lauder and Sephora.