Winc

Winc, formerly Club W, is a California based direct-to-consumer winery that is revolutionizing the way people discover, buy and share wine.

Winc, formerly Club W, is the first customized, subscription based site for wine. They are an online community of wine enthusiasts committed to taking the hassle, guesswork and pretentiousness out of enjoying a great bottle of wine at a reasonable price. For far too long buying wine has been a one-way street with experts using overblown wine jargon to tell people what to drink. Their mission is to transform choosing wine into an ongoing conversation between their curators and users personal tastes. Wine is not about being told what to drink, it’s about the experience of discovering what you like. It’s time for choosing and buying wine to catch up with the simple, personal pleasure of drinking it.