Worth Capital

Worth Capital designed an innovative approach to seed equity funding by running competitions to unearth entrepreneurs with bright idea.

Worth Capital provides an innovative approach to seed equity funding by running competitions to unearth smart entrepreneurs with bright ideas. It gives investors the opportunity to invest in ambitious start-ups from inception. Investors can participate in a highly tax efficient Fund and access a ‘mini-portfolio’ of early stage businesses each with an innovative service or product. The model is designed to ‘stack the odds’ of seed investing. Worth Capital has also teamed up with startups.co.uk, the go-to online platform for entrepreneurs seeking advice for their new business, attracting almost 400k monthly users. Together, they run the Start-Up Series – the UK’s largest seed funding competition. The Series is aimed at consumer start-ups: Creating new products & services to buy and the ways that we buy them. The focus is on real products and services, in the consumer space where strong brands can be grown. ‘Tech’ is not being targeted specifically, although technology based disruptions to the target sectors are expected and encouraged as long as they are rooted in consumer insight. Worth Capital was co-founded by Paul Soanes, Matthew Cushen, Paul Ephremsen, and Alex Johns and it is based in London, United Kingdom.