Sega Mark III

The Sega Mark III (セガマークIII) is a video game console created by Sega. It is the successor to Sega's earlier SG-1000 II (itself a redesigned SG-1000), and was released in October 1985 in Japan, before being distributed in South Korea and Taiwan later in the decade. No models of the Mark III were released outside of Asia, but the console did form the basis of the Sega Master System which was distributed internationally. The Mark III stands as Sega's second attempt at capturing a share of the Japanese video game market in the face of the Family Computer (Famicom) created by Nintendo, sporting significant upgrades over its predecessors. The technology was used as a foundation for its successor, the Sega Mega Drive. The Mark III was released in Japan on October 20, 1985, with its main competition again being the Family Computer. Despite being a cartridge-based system, for the first eight months, no traditional cartridges were produced, with the library instead being populated by cost-reduced Sega Cards. The release of Fantasy Zone ushered in a new phase of cartridge production, and support lasted until February 1989, ending with Bomber Raid. Over one million units were sold in Japan during Mark III's first year, but similar to its predecessors, the Mark III was unable to dethrone Nintendo or win considerable support from the gaming public. The situation is said to have been an improvement over the SG-1000/SC-3000's fate, but even with superior system specifications, Mark III sales paled in comparison to the Famicom's. By 1989, the Sega Mark III had sold over 1.7 million units in Japan.