30Second Mobile

Social/mobile media company creating “snackable” content & vertical communities for mobile/social media. First vertical is 30Second Mom.

30Second Mobile is a a Chicago-based social/mobile media company that creates engaging “snackable” (bite size) content and vertical communities for mobile and social media. Our content can be read or viewed on video and shared in just 30 seconds or less. Our very successful first vertical is 30Second Mom. Moms are a $2.4 trillion dollar market. They control 85% of all household purchases, and they’re on their smartphones 6.1 hours per day! When it comes to parenting, the mobile phone has become their general utility tool. Half these moms take action after seeing a brand message on their mobile device. We launched a prototype of the website/app 30Second Mom as a proof of concept in 2011. At the time, we hand-picked 25 expert contributors who create content exclusive to us. Today, we have 160+ active contributors and a waiting list of people who want to join this tribe. Collectively, we already reach an audience of more than 1.5 million. We hold weekly topical Twitter parties for our active community and we regularly trend on Twitter. In fact, we have served more than 2 billion impressions on the #30SecondMom hashtag! We bring brands into the conversation by creating custom content and integrating brand messages into our tips. The level of trust we have with our community ensures that branded content is well received and shared equally or even more often than our non-branded content. After being selected for and participating in the Springboard, Blackbox/Google for Entrepreneurs and 1871 Chicago WiSTEM accelerator programs, we are re-launching our platform with best of breed technology and an all-new user experience designed to spotlight our enhanced expertise in mobile video story-telling. Our new site will allow for greater engagement and scalability when it launches in Spring 2016.