• 1994 March 16

Company Description

Brand side sport, event & entertainment consultancy. We Evaluate, Negotiate, Activate & Measure.

By leveraging the communal and passionate feelings intrinsic in sport, we help our clients drive their business goals and effect change in their customers perception and behaviors around their brand. The company was founded in 1994 on the simple premise that people are passionate about sport and can therefore be leveraged as a business driver. Our deep and diverse experience, coupled with our creativity, delivers measurable results to brands looking to harness that unique power of sport to make a lasting, substantial impact to our clients bottom line.