• 2012 April 30

Company Description

Appuri helps companies optimize each customer interaction and to make intelligent, data-driven decisions by using true predictive analytics

Appuri helps online and mobile businesses keep their users longer. Appuri Backstop uses machine learning to predict which users are likely to leave and the reasons why -- so product and marketing teams can take action to stop churn before it starts. Appuri provides a full Data Platform as a Service that delivers data ingest, processing and output integrated into their existing business processes. We also deliver all data into a petabyte-scale data warehouse giving them secure, direct SQL access to their user segmentation data. Our main competitor is companies expending internal resources to build an ad-hoc solution themselves.