Arbor

Arbor operates the first marketplace for people-based data. Reach real people instead of proxies.

Arbor operates a people-based data marketplace. It also connects publishers and mobile apps with data buyers. Web publishers and mobile apps use arbor to unlock revenue, manage demand partners, reporting and business intelligence, and endpoint distribution. Data buyers and marketers use arbor to recognizes individual users across devices, research in-app audiences, and increase offline-to-online CRM onboarding scale. Their investors are FirstRound, canaan partners, GREAT OAKS, and Funders Guild. Arbor is a U.S.-based company that was founded in 2014 by Nikhil Dixit, David Yaffe, and John Graettinger.