Argus Insights

The Argus Insights is a consumer innovation analytics platform designed to improve the product innovation cycle.

Argus Insights is a Bloomberg Terminal delivering IDEO insights to help you innovate like Apple. Argus Insights provides a SaaS platform which analyzes user reviews and other social platforms to provide consumer electronics manufacturer and retailers with up-to-date and easy-to-digest information on the usage, sentiment, and mind share of products and their various dimensions and features. These insights provide customers with the tools to discover opportunities to disrupt, identify problem areas, plan product and market development, target new market opportunities, forecast for demand and product mix, analyze campaign performance, and take snapshots of a productâ€s mind share among users. Argus Insights' Experience Equity measures predict market performance trends with significant mathematical correlation. Offering: Consumer Innovation Analytics (CIA) SaaS Tools (Subscription) Customer Experience Analytics Reports (Subscription & On-Demand) Experience Analytics and Design Strategy Consulting Customers include one of the top 10 consumer retailers in the US and one of the largest consumer electronics manufacturers in the world. Prior customers include Panasonic, Autodesk, SComm, Luidia, and Serendipity Innovations. The pipeline and future targets will maintain focus on consumer electronics manufacturers, retailers, and related service providers