Ars Praxia

Formerly known as TREUM, Ars Praxia is a social intelligence company providing web services, social media analytics, and business insights.

TREUM (트리움) is a Korean social intelligence company providing web services, social media analytics, and business insights. In today’s rapidly changing business environment, businesses often find it difficult to keep up with their customers’ wants and needs. Their PR strategies fall short as it is challenging to collect and monitor large quantities of customer data. Treum has addressed these issues by developing tools that monitor, collect, and perform semantic network analysis on big data (trending topics and customer behavioral patterns) gathered from highly trafficked social networking sites such as Facebook, Twitter, and eBlogger. The results are displayed on time series and in-depth research reports and graphs, which reflect the real value of the social data collected minus all the insignificant noise. These visual reports will then help companies listen to and judge the societal implications of their products in order to optimize their marketing strategies, establish new CRM and business strategies, and minimize risk. Treum also offers SimPL, a social influence monitoring platform that enables users to analyze and monitor how trends and information are disseminated on social networks. Over the years, Treum has managed to garner a client portfolio that includes Samsung Electronics, LG, Yonsei University, Kiat, MKE, and Kaist. Treum was established on March 3, 2011 in Seoul, Korea