AudioFuel

AudioFuel creates music designed to increase the performance of runners while they are running.

AudioFuel combine voice coaching with custom composed music designed and proven to increase the performance of individuals when they exercise. The product range is currently designed for walking, jogging and running. Customers can choose from compilations ranging from 20 minutes to 2 hours in duration. And these compilations comes in low (walking), medium (jogging) and high (running) intensity categories. The music is sourced by commissioning individual commercial artists (we own the rights); from production houses (music libraries); and we are discussing the option to remix existing well known tracks with a large record label. The product is currently sold from our website www.audiofuel.co.uk, the iTunes store and Amazon. We are currently pursuing corporate deals and affiliations with organisations within the health and wellness sector: health club chains, health food brands, health insurers, sports retailers, etc. Although there are some, mainly small, providers operating within this space (Nike, Hellasound, MP3 running) we don't believe we have any direct competitors. And we believe there is a huge gap in the market for a trusted consumer facing brand that provides music in the sports sector. We intend AudioFuel to become that brand; the no1 sonic sports brand of choice.