• 2012

Company Description

Auror transforms the way police and communities prevent and solve crimes in real-time.

Auror provides retail theft is a community problem that affects everyone. Transforming the way police and communities prevent & solve crime in real-time. One-third of all reported crime is theft-related. Crimes against businesses like shoplifting cost communities millions every day. Yet they remain the most unsolved of all crimes, because each of these thefts is usually so small that the cost of investigating with traditional methods is prohibitively high. So they’ve remained in the dark, until now. Auror’s innovative software sheds light on high volume crime, making the cost of prevention lower than the cost of living with it. Research shows previous approaches to combatting theft – catching crooks and locking them up – has had no effect in reducing retail crime. We started speaking to retailers and the Police to understand how they were currently combating the problem. They told us that efforts were typically fragmented and reactive, retailers often didn’t know who the prolific shoplifters were and when they were in the area, and the process to report an incident was complex and time-consuming. Organized crime groups thrive because the risk of getting caught is so low and the risk of getting prosecuted is even lower. Criminals know this, and that’s why they continue to proliferate. The frustrating reality is that prosecuting a shoplifter costs more than letting them get away with it. We decided there had to be a better way: a smarter and more proactive approach to prevent shoplifting.