Australia Unlimited

Australia is one of many countries looking to nation branding as a means of increasing competitiveness.

Australia’s reputation of sun-drenched beaches and stunning landscapes is well-entrenched around the world, but we have more to offer. We’re a nation rich in cultural, scientific and business talent, driving the country forward with creativity and passion. However, global research (PDF 226.5KB) clearly shows that not enough is known about these achievements. And that’s what this website is all about: sharing the stories of people changing the world for the better – through their art, business acumen, scientific or humanitarian efforts. The common thread is Australia: whether it’s through a person’s place of birth or their experience of living, working or studying in the country, Australia Unlimited explores the contribution Australia’s people are making to global issues. This website is the central point for these stories of creativity and capability. You'll find compelling articles, combined with stunning photography and engaging multimedia.