ITT Schaub-Lorenz

ITT Schaub Lorenz is a German company that can be traced back to 1880 when Carl Lorenz founded C. Lorenz AG an electrical and electronics firm primarily located in Berlin.The company was later acquired by International Telephone and Telegraph (ITT), an American company in 1930. C. Lorenz AG continued to operate as an independent company until ITT decided to merge all of its German assets into a new company called Standard Elektrik Lorenz (SEL) in 1958. In 1977, SEL was one of the ten largest companies in Germany with about 33,000 employees and were producing a large array of electric and electronic equipment, including the ITT Schaub-Lorenz brand television.