Trendwatching

Trendwatching.com is an independent and opinionated trend firm scanning the globe for promising consumer trends, insights and related

Trendwatching.com is an independent and opinionated trend firm scanning the globe for promising consumer trends, insights and related hands-on business ideas. It has been tracking consumer trends, insights and innovations that matter for over 10 years. Its team of researchers and analysts works in London, Singapore and São Paulo offices, with representatives in Sydney, New York and Lagos, collaborating with hundreds of on-the-ground spotters. Established in 2002, trendwatching.com’s clients include Coca Cola, Pepsi, Oxfam, Samsung, Fujitsu, Deloitte, Singtel, KLM, Telefonica, and more.