True

True is Europe’s only retail and consumer sector specialist that operates across the entire investment vertical.

True is Europe’s only retail and consumer sector specialist that operates across the entire investment vertical. Formally True Capital and TrueStart which were established in 2013, True has total funds under management of £200m and invests in disruptive technologies, products, businesses and teams. True’s Live Network model brings together its private equity companies, startup innovators, investors and leading industry partners to add value, both strategically and operationally, across the retail and consumer spectrum.