TrueAdvantage

TrueAdvantage is a leading provider of private-label sales leads and RFP services to the online B2B marketplace.

As of November 26, 2007, TrueAdvantage, Inc. was acquired by InsideView, Inc. TrueAdvantage, Inc. provides trigger-based technology-enabled lead generation solutions in the United States. It offers SmartTrigger, which automatically mines the Internet and business information sources; and TrueAdvantage, which provides stream leads that match target profile and territory. The company was founded in 1998 and is headquartered in Southboro, Massachusetts.