U lala

College fashion and lifestyle website

U lala is a fashion and lifestyle website for college women made up of expertly crafted media by the best college bloggers in the country. At its core, U lala is positive, uplifting and empowering. With 170+ contributors from more than 30+ campus chapters across the world, U lala contributors write about fashion, DIYs, cooking, student spotlights, campus events, global perspective, music and more. U lala serves as a canvas for college creatives, where original content, editorial direction, photography and graphic design are taught and celebrated. By creating a full lifestyle experience, U lala is connecting readers with commerce, culture and community alongside its content. Through strategic global brand partnerships and a curated ecommerce store, U lala is actively engaging collegiate women by specifically linking them to the brands they care about and the content that is relevant to their university life.