Unlockable

Our Mission Developers, publishers, and all sellers of digital content are missing out on billions of dollars.

Our Mission Developers, publishers, and all sellers of digital content are missing out on billions of dollars. That’s because an enormous share of their audience — often greater than 90% — stops at the paywall. Unlockable helps change the equation for selling digital media, from games to apps to streaming services and beyond: by letting people pay with their time in a fun, ad-supported experience. Our Product Unlockable lets people pay for content by playing ad-based games. Anywhere a 'Buy' button can go, an 'Unlock” button can go next to it. All of our games use only existing video ads with no additional production, making it easy for brands to get started. Publishers can earn more revenue from their existing audience, brands get guaranteed engagement on existing video, and players get a free and fun way to access premium content. A beta test showed amazing engagement: 75% of players completed the experience and unlocked content, with the average session lasting 7.5 minutes!