Unlockd

Unlockd is a mobile platform that rewards consumers when they unlock their digital device and view targeted ads, content or offers

Unlockd is changing the way people use and pay with their digital devices. The revolutionary white label mobile platform is the first to create an “attention” based virtual currency platform. In exchange for viewing relevant ads, content or offers upon unlocking their smartphone, users amass points to redeem on items like mobile credit, premium entertainment content or loyalty points. They can also complete other in app tasks like taking surveys, downloading apps and viewing videos to generate even more rewards. Unlockd’s unique win-win-win model means partners, whether they be telcos, streaming services or loyalty programs, address customer retention and acquisition while driving new revenue streams and increasing ARPU. Major content and advertising partners including Twitter, Yahoo, MoPub and high profile brands such as McDonalds, British Airways, Doritos and Uber, receive coveted first access to consumers at their most engaged digital moment. Unlockd provides the opportunity to deliver the right content at the right time, resulting in market leading engagement and click through rates. Unlockd’s enterprise grade proprietary technology is tailored to meet industry needs via three product streams: Unlockd Connect targeted specifically at forward thinking mobile operators, with five major markets in operation including in the USA with Sprint Telecom subsidiary Boost Mobile, UK with Tesco Mobile, India with Aircel and Indonesia with AXIS. Unlockd Stream is the ultimate ad funded platform for OTT subscription content providers and launched in 2017 with MTV’s music player MTV Trax. The first and only ad funded model that offers an uninterrupted listening and viewing experience for consumers, Unlockd Stream enables providers to monetise non-paying subscribers Unlockd Loyalty provides a platform for loyalty programs to solve challenges like member engagement & increased frequency of point redemption, contributing to the health of the loyalty program ecosystem. It launched in 2017 with one of Australia’s largest programs, flybuys. The company was founded in Melbourne in 2014 and has strategically located offices in New York, London, Singapore and New Delhi.