Urban360

Mobile portal for urban services

Urban360 is the first 'mobile portal' for urban services, a revolutionary new media format that provides context-aware information to consumers in large cities, such as local news, personalized traffic alerts, local business search, classifieds and the Mexico City seismic alert. Launched in 2012, it has grown on average 28% per month to reach almost a million monthly uniques and over 250,000 daily uniques, making it the most successful mobile App and digital startup in Mexico. Urban360, a subsidiary of Startup Factory, is already 70% larger than the 7 most successful Mexican newspapers, combined, and the 3rd largest Mexican digital property in the country. The company created an 'Intelligent Advertising Platform' as part of its App backend, where it can execute highly segmented, automatized, interactive and context-aware mobile campaigns, that go beyond banner impressions.