UrbanBuz

UrbanBuz is a cloud-based customer engagement platform enabling businesses to capture & analyze data, and incentivize & engage customers

UrbanBuz is an easy-to-manage cloud-based customer engagement platform that helps businesses capture relevant customer information; incentivize customers based on different behaviors, and engage with them in a personal and relevant manner through different channels (SMS/Email/Mobile). Our cloud-based platform is designed for marketers so they can start making sense of the customers data and engage with them without the need for coding or having to deal with different tools and most importantly in real time. Marketers can define their own customer profiles, filter data accordingly, setup automated marketing based on certain behavior and filters, track marketing campaign live, and incentivize customers. Our platform integrates with all available business channels from POS, web site, to Facebook and Customer Service tools along with special business apps to engage with customers offline at the store level and at events, to create one single view of the customers' journey and relationship with the business. The UrbanBuz advantage comes from our three guiding principles behind our solution: 1- Simplicity: The platform is easy to setup and manage as it is designed for marketers to focus on engaging customers in a measurable manner. All features are presented in an easy to use visual interface that can be used from anywhere and anytime. 2- Flexibility: Businesses need to adapt quickly to feedback from customers and the market in general and so we designed our platform to give marketing teams the capability to assess and measure their marketing efforts based on clear presentation of data and adjust their engagement and incentives in real time. 3- Affordability: Our business model is a SaaS model and, following the global standards, our pricing model is designed to be cost effective for businesses from initial investment perspective and ongoing support cost.