Value-Ad

Value-Ad drives your revenue by optimising the conversion of sales leads to actual sales.

Value-Ad is an Australian based global company that specialises in increasing sales activity through the application of Their smart analytics, optimising the use and management of sales leads in both the call centre and face to face environment. The company’s founder, Kevin Daly, understood how difficult sales in the assurance industries can be. He realised that there are many factors that contribute to the success or failure of a sale, regardless of the industry. Finding reliable methods to understanding these factors was vital in helping companies make sense of their customer base as well as helping their sales teams increase efficiencies. He knew that effective sales-teams are more confident, more financially successful and ultimately happier. For companies, this would mean higher revenues and better staff retention – a win-win situation! Daly’s background in financial services marketing, agency sales management, and selling financial planning software, along with his love of statistics and computer programming resulted the creation of Value-Ad in 2005.