• 2016

Company Description

Coalition loyalty program for SMEs (small businesses) in Malaysia

VipRewards provides coalition loyalty programs for SMEs. The company provides its users with an online platform that enables them to create accounts and shop at its partners’ retail outlets. Doing so gives them VPoints, enabling them to redeem a range of gifts and experiences. VipRewards was founded in 2016 by Mahendran Kaniapan and is based in Kuala Lumpur.