Vrai & Oro

Vrai&Oro is a fine jewelry brand built on three key values quality, simplicity and transparency.

Vrai & Oro is a site that offers high quality, fine jewelry without the traditional retail markups (which are often a staggering 8-10x). The collections feature simple, timeless staples, created to elevate a person's own unique style. To promote a life of authenticity and obtaining quality over quantity, all of the pieces are made in downtown Los Angeles, using only 14k solid gold and high grade diamonds. By cutting out the middlemen and offering products directly to consumers online-only, the emphasis on quality comes from the jewelry pieces themselves, instead of an inflated price point - everything on the site is under $500.