• 2015

Company Description

An AI powered video analytics & marketing dashboard that allows marketers to activate against user/brand generated video content across web.

'A video is worth a thousand words and builds an emotional attachment between products and people.  With 500 hours of video content created per minute across social media platforms like youtube, facebook, vine, vimeo, etc., staying on top of all the video content presents a tough challenge for digital marketing teams at brands selling multiple products, costing marketers actionable marketing insights, time and $. Vyrill helps digital marketers at brands make sense out of their video content on the web and leverage video intelligence to drive product sales and marketing.  Vyrill is a video intelligence and content marketing platform that allows digital marketers to discover, aggregate, analyze and act upon video content across the web. Vyrill offers a one-stop dashboard to manage brand and user generated videos by product id across multiple platforms, product category, country and languages, to gather video intelligence on engagement and track competition. Vyrill offers automated marketing tools, widgets and an API to promote video content on social media, product pages or with channel partners to facilitate the customer journey, from research to purchase decisions to ‘Buy Now’ buttons and streaming widgets. Vyrill aggregates video content from multiple sites, smartly matching videos to product IDs; it generates useful hashtags and analysis with machine learning, computer vision and natural language processing algorithms. Vyrill increases the ROI on video engagement and product sales by bringing out the best of video through smart tagging, analysis, insights and action. The company is based out of Berkeley, CA and was founded by award winning machine learning scientists and serial entrepreneurs with successful exit out of U.C.Berkeley SKYDECK incubator.