WeTrip

Personalizing Travel Attractions

WeTrip is a social travel platform that personalizes travel attractions information according to users' travel preferences. Instead of presenting lists of hundreds or thousands of things-to-do for each destination, we present travel attractions in a more visual and engaging manner, having the content sorted according to the user's travel preferences. We model travel-related actions of users on WeTrip and various social networks, in order to identify their travel persona and match them with more relevant travel attractions. While most online travel services focus on travel accommodation, WeTrip focuses on travel attractions, a market that has not been disrupted yet, seeing less than 20% of its reservations performed online.