Wireless Toyz

Wireless Toyz is a multi-carrier wireless retail store offering a selection of wireless cellphones at discounted prices.

Joe Barbat founded Wireless Toyz in 1996. Under Joe Barbat’s direction, Wireless Toyz began franchising in 2001, following the success of the company’s first store. By the end of 2004, Joe Barbat had established 62 Wireless Toyz locations. Today, Wireless Toyz has 72 locations across the country. Joe Barbat attributes Wireless Toyz’s success to its innovative business model, which allows customers to compare several service plans and products side-by-side. The Wireless Toyz business model has also been of great benefit to the Wireless Toyz franchisees, and Joe Barbat takes pride in providing others with a means to launch their own careers.