Wiya

Foursquare's social-game mechanics + Groupon's benefits

Wiya is a platform that provides consumers with a social-game mobile app, and restaurants with advertising and CRM tools. Consumers earn points for engaging with restaurants — checking-in, giving feedback, writing reviews, leaving messages. Points are a virtual currency redeemable for rewards at partner restaurants (e.g. free food + discounts) — analogous to credit card points or air miles. They provide restaurants provided with a platform for advertising (creating rewards) and CRM (direct messaging and customer feedback)