wywy

Wywy is an online platform that allows TV advertisers to analyze the impact of their advertisements on their website.

wywy builds the bridge between TV & online advertising, allowing brands to create a seamless brand story across multiple devices. For wywy, the starting point is the TV campaign with its massive reach. wywy helps its clients to get the most out of their TV campaigns: By extending the TV campaign to Second Screen viewers, by understanding the impact of the campaign on the client's website, by displaying the right products on the client's website when a TV commercial airs, and ultimately by optimizing the TV spending through TV retargeting and programmatic TV buying.