Xclaim Mobile

Xclaim Mobile’s offer platform enables brands to drive response and revenue by enhancing existing digital ads with real-time click data.

Xclaim’s unique process delivers one-click integration of location based advertising and push notifications into existing digital ad campaigns. “Corporate Marketers are seeing declines in digital sales, while missing out on the rapid growth of Mobile,” says Brian Maupin, CEO Xclaim Mobile. “Digital Ads are broadly under-performing as the shift to Mobile has been quick and now exceeds Desktop. Mobile ad blockers, attribution models, and smaller screens further complicate their mobile aspirations. While Push Notifications and Location-Based Marketing are two of the most effective tools for mobile, App audience remains fragmented since Consumers are selective about which [Apps] they install and keep.” GPG Ventures of Dallas led the largest investment in Xclaim Mobile and J.R. Garcia, Principal, says, “Xclaim enables its customers to cut through the complexities of the mobile marketing channel to so they can focus more on content creation and less on the logistics of content delivery. The team has done impressive work building this innovative solution based on their experience, passion and expertise that stands out in a large, growing market. GPG is excited about this investment in Xclaim Mobile, a company that has the potential to set the bar for the mobile marketing space.” Xclaim Mobile’s proprietary software navigates the complexity of devices, locations, reporting, and channels by coding a typical ad buy flow to include a save-to-mobile opportunity. Thereafter, marketers have an opt-in mobile audience for location-based messages including the ability to schedule push notifications when and where it matters most. For illustration, other location-based solution providers deliver ad impressions that are optimized by audience. In contrast, Xclaim’s software extends the lifetime of the impression by presenting a save-to-mobile opportunity. Xclaim then helps Consumers and Marketers stay in contact regarding that saved offer by using time and location triggers for Push Notifications. Their campaign software delivers this new content through the native mobile wallets of Apple Pay, Android Pay, and Microsoft Wallet.