Xinhua Sports & Entertainment

Xinhua Sports & Entertainment Limited engages in the production of television programs, the placement of advertising, the provision of

Xinhua Sports & Entertainment Limited engages in the production of television programs, the placement of advertising, the provision of advertising services, market research, and the publication of magazines with a focus on sports and entertainment in the People's Republic of China, including Hong Kong. It operates in three segments: Broadcast, Print, and Advertising. The Broadcast segment includes the sale of advertising and the production of content, as well as the distribution of programming through television and radio channels. It also offers media mobile value-added services to mobile phone users. This segment's media platforms include Inner Mongolia Satellite Television, the Shaanxi Satellite TV Channel, EasyFM 91.5 of Beijing, and other radio channels. The Print segment sells advertising for, and provides management and information consulting services to the magazines Money Journal and Chinese Venture, and the newspaper the Economic Observer. The Advertising segment plans, creates, and places advertising for Web sites, television, print media, radio, campus billboards, and outdoor media, as well as online advertising sales; and provides marketing services, and research services on products, advertisements, and markets.