Ericsson R320 Titan

Ericsson shows world’s first titanium mobile phone. Tuesday, February 8, 2000. During the International Furniture Fair in Stockholm, Ericsson will show for the first time the R320 TITAN, a design study based on Ericsson’s R320 WAP phone. The Titan phone is only made in a limited edition of 50 phones and has been developed to study the material; titanium, which has never been used before in a mobile phone. Date: October 21, 2016 Author: Ericssoners ERICSSON PRESS RELEASES Ericsson shows world’s first titanium mobile phone Tuesday, February 8, 2000 During the International Furniture Fair in Stockholm, Ericsson will show for the first time the R320 TITAN, a design study based on Ericsson’s R320 WAP phone. The Titan phone is only made in a limited edition of 50 phones and has been developed to study the material; titanium, which has never been used before in a mobile phone. The first, exclusive opportunity to experience the R320 TITAN will be given at David Design’s showroom in Stockholm on February 8th and during the International Furniture Fair in Stockholm, from February 9th until the 13th. Together with exciting new furniture from David Design and a new line of clothing from NN, fully working models of the titanium phone will be on display. However, the R320 TITAN is only made in a limited edition of 50 phones and is not planned to become a commercial product, the aim is to experiment with new materials and design. “As Titanium is one of the strongest materials available, it is extremely complex to work with and it has been a high-level task for Ericsson’s engineers and designers to succeed in making this product look good,” says Jan Ahrenbring, Vice President Marketing and Communications at Ericsson Mobile Communications. “For an innovative company like Ericsson it is obvious to experiment with new materials.“ Ericsson has a long tradition of using metals in their mobile phones; many models have magnesium frames for providing strength. The unique solution to use a solid metal construction, which Ericsson is first in the industry to present, gives durability and also unique design. The R320 TITAN’s clarity in form is in line with today’s Scandinavian design, long embraced by design connoisseurs and recently picked up among style and trend-conscious youth. The R320 TITAN is shown for the public for the first time in Scandinavia because of Scandinavia’s reputation for good design and also because Scandinavia is the top mobile telephony region in the world. 73 percent of the population in Sweden, Denmark, Finland and Norway has a mobile telephone (year 2000) and consumers tend to use advanced mobile telephony services as well. During May and June last year, Ericsson hosted the “Make yourself heard” exhibition at Forum For Form in Stockholm. The exhibition showcased design, art and handicraft which all represented strong personal expressions. The co-operation with David Design during the International Furniture Fair is the next step for Ericsson in adding design on the agenda. David Design, a young and fresh institution for design, is producing a furniture collection that is sold in 22 different countries. The design is based on Swedish tradition, which means simple, direct and subtle design, quality in materials and craftsmanship, function and comfort. Values that match Ericsson’s products, including the R320 Titan. It was September last year at a spectacular event in Hong Kong, that Ericsson globally unveiled the R320. With its sleek and elegant design, WAP-functionality (Wireless Application Protocol), calendar and big display, it is a phone for the customer who appreciates functionality and efficiency. The R320 is only 15 mm thin and weighs less than 100 grams. During 1999, Ericsson launched a completely new product portfolio, where the R320 is an important product. The R320 has a WAP-browser to access Internet content. WAP is a microbrowser especially developed for mobile use and the main worldwide industry standard for providing Internet communications and advanced services on digital mobile phones and other wireless devices.