Mr. John Koller

As Director, Hardware Marketing, at Sony Computer Entertainment America (SCEA), he is responsible for the management and marketing of the PLAYSTATION 3, PSP (Playstation Portable), PlayStation 2, PLAYSTATION Network marketing, and all related peripherals in North America. In his current role, he is tasked with the management of all aspects of PlayStation hardware platforms, including brand management, product features, strategic initiatives, movie studio and music label content development, peripheral launches and more. He has managed or assisted with the launches of all current SCEA hardware products, including the PS3, PSP, PlayStation 2, as well as many PlayStation 2 peripherals. He has more than 12 years of consumer product marketing experience, including 11 years directly in the videogame industry. He previously launched more than 30 top-selling PlayStation 2, PSP and PlayStation software franchises as a product marketing manager at SCEA, including SOCOM: U.S. Navy SEALs, ATV Offroad Fury, Syphon Filter, and Ratchet & Clank. In this role, he was responsible for all aspects of software marketing, including global positioning strategies, TV, print, online and viral advertising, packaging, code analysis, as well as public relations and creative promotional events, and viral marketing and activities. He was also an associate product marketing manager for 989 Studios, a division of SCEA that developed games for the PlayStation computer entertainment systems and Windows personal computers. Prior to joining SCEA, he was the associate marketing manager for MAXIS, a videogame developer acquired by Electronic Arts Inc. (EA) in 1997, where he developed marketing strategies and launched more than 23 software titles. He received his Bachelor of Science from Saint Mary?s College of California and his Masters of Business Administration from Santa Clara University