Caitlin Burns

A pioneer of the concept of Transmedia Storytelling in Hollywood, Caitlin Burns is best known for her work creating multiplatform narrative strategies for major global film franchises, AAA console games, television shows and global brands. Along the way, she developed a reputation as the producer to call when you need a new storyworld launched, new experience type developed, or to scale a sustainable story business across platforms. 

A globally renowned expert on fanbases and audience development - her teams led the creation of the first DC Super-Villain created by fan votes: The Legacy Cowl and the original DC Comic series Batman: The Legacy Cowl. This first of its kind community development program allowed participants to play in online adventures as citizens of Gotham City and participate in exclusive fan events with legendary DC creators. 

Created award-winning experiences, campaigns and strategies including: Pirates of the Caribbean, Descendants and Tron Legacy for Disney, James Cameron’s Avatar, Halo for Microsoft, The Happiness Factory for The Coca-Cola Company, Teenage Mutant Ninja Turtles for Nickelodeon, Transformers for Hasbro, Dexter for Showtime, Diageo, Pepperidge Farm, EY, Major League Baseball, UMG and UNICEF Kid Power.  

Produced and designed for dozens of platforms including film, television, digital and social platforms, themed entertainment, mobile apps, cruise ships, web3, commercial space tourism, and software - including the first generative art plugin for Unreal Engine - the Palm Generative Art Maker. 

A member of the Producers’ Guild of America, she served on its National Board and as Vice Chair of the PGA New Media Council.